March is Women’s History Month, and one color is defining the season: purple. Long associated with power, creativity, and individuality, purple feels especially relevant as Spring/Summer 2026 approaches—bold yet versatile, expressive yet wearable.

From rich plums to soft lavenders and playful lilacs, purple doesn’t fade into the background. It moves effortlessly between statement-making and everyday elegance. Lavender offers softness, violet brings confidence, and plum adds depth—the shade you choose sets the tone.
In beauty, purple is making a refined statement through manicures. Lavender milk nails lead the trend, blending pale purple with a milky, sheer finish for a clean, modern look. Popularized by celebrities like Selena Gomez and Rihanna, this universally flattering style feels fresh, elevated, and perfect for warmer months.
To celebrate the season, Tones’ newest Coverland limited edition release features a standout lilac-lavender shade—modern, wearable, and effortlessly chic. A timeless color, reimagined for today. Check out our newest purple products in addition to other top sellers.
Coverland Acrylic Powder 1.5 oz "K-Pop Purple"
Coverland Acrylic Powder 1.5 oz "Forever Young" Purple
Coverland Acrylic Powder 1.5 oz "I'm alive"
Coverland Acrylic Powder 1.5 oz "Sugar Plum"
Coverland Acrylic Powder 1.5 oz "Purple Spring"
Gel Polish #24 - Lavender Loud
Gel Polish #145 - Purple Rain
Gel Polish #147 - Loud Lilac
Gel Polish #74 - Lavender Sky
Gel Polish #38 - Deep Purple
Rubber Base Gel Color #17
Rubber Base Gel Color #18
Rubber Base Gel Color #31
Pro Builder Gel: Misty Lilac
Pro Builder Gel: Mauve Mist